1. General terms.

1.1. This Privacy Policy describes how SIA LIVLY, 50203559181, Zirgu iela 7, Rīga (hereinafter referred to as the “Data Controller”) collects, processes, and stores personal data obtained from its clients and individuals visiting the website (hereinafter referred to as the “Data Subject” or “You”).

1.2. Personal data is any information relating to an identified or identifiable natural person, i.e., the Data Subject. Processing is any operation related to personal data, such as collection, recording, transformation, use, viewing, deletion, or destruction.

1.3. The Data Controller complies with the data processing principles established by law and can confirm that personal data is processed in accordance with applicable legislation.

2. Collection, processing, and storage of personal data.

2.1.The Data Controller collects, processes, and stores personally identifiable information primarily through the online store's website and email.

2.2. By visiting and using the services provided by the online store, you agree that any information provided will be used and managed in accordance with the purposes outlined in the Privacy Policy.

2.3. The data subject is responsible for ensuring that the personal data submitted is correct, accurate, and complete. Deliberately providing false information is considered a violation of our Privacy Policy. The data subject is obliged to promptly notify the Data Controller of any changes to the submitted personal data.

2.4. The Data Controller is not liable for any losses incurred by the data subject or third parties if they arise due to falsely submitted personal data.

3. Processing of customer personal data

3.1. The Data Controller may process the following personal data:

3.1.1. Name, surname
3.1.2. Contact information (email address and/or phone number)
3.1.3. Transaction data (purchased goods, delivery address, price, payment information u.t.t. ).
3.1.4. Any other information provided to us during the purchase of services and goods offered on the site or when contacting us.

3.2. In addition to the above, the Data Controller has the right to verify the accuracy of the submitted data using publicly available registers.

3.3. The legal basis for the processing of personal data is Article 6(1) of the General Data Protection Regulation.point a), b), c) and f) subpoint:

a) the data subject has given consent to the processing of their personal data for one or more specific purposes;

b) processing is necessary for the performance of a contract to which the data subject is a party or for taking steps at the request of the data subject prior to entering into a contract;

c) processing is necessary for compliance with a legal obligation to which the controller is subject;

f) processing is necessary for the purposes of the legitimate interests pursued by the controller or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

3.4. The data controller retains and processes the personal data of the data subject as long as at least one of the criteria below applies:

3.4.1. Personal data are necessary for the purposes for which they were collected;

3.4.2.While the Data Controller and/or Data Subject can exercise their legitimate interests as specified in external regulatory acts, such as submitting objections or bringing or conducting claims in court;

3.4.3. While there is a legal obligation to retain data, such as under the Accounting Law;

3.4.4. While the Data Subject's consent for the relevant personal data processing is in effect, if there is no other legal basis for the processing of personal data.

Upon the termination of the circumstances mentioned in this point, the Data Subject's personal data retention period also ends, and all relevant personal data is irreversibly deleted from computer systems and electronic and/or paper documents that contained the relevant personal data, or these documents are anonymized.

3.5. In order to fulfill its obligations to you, the Data Controller has the right to transfer your personal data to cooperation partners, data processors who carry out the necessary data processing on our behalf, such as accountants, courier services u.c. The data processor is the personal data controller. Payment processing is provided by the payment platform makecommerce.lv, therefore our company transfers the personal data necessary for payment execution to the platform owner Maksekeskus AS.

Upon request, we may transfer your personal data to state and law enforcement authorities in order to defend our legal interests if necessary, by preparing, submitting, and defending legal claims.

3.6. When processing and storing personal data, the Data Controller implements organizational and technical measures to ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.

4.Data subject rights

4.1. In accordance with the General Data Protection Regulation and the laws of the Republic of Latvia, you have the right to:

4.1.1. Access your personal data, receive information about its processing, as well as request a copy of your personal data in electronic format and the right to transfer this data to another controller (data portability);

4.1.2. Request the correction of inaccurate, incorrect, or incomplete personal data;

4.1.3. Delete your personal data (“to be forgotten”), except in cases where the law requires data retention;

4.1.4. Withdraw your previously given consent to the processing of personal data;

4.1.5. Restrict the processing of your data – the right to request that we temporarily cease processing all your personal data;

4.1.6.Contact the Data State Inspectorate

You can submit a request to exercise your rights by filling out the form in person at Zirgu Street 7, Riga, or by sending the request electronically by writing to the customer support service livly.livagoba@gmail.com.

5. Final provisions

5.1. This Privacy Policy has been developed in accordance with the Regulation (EU) 2016/679 of the European Parliament and of the Council (April 27, 2016) on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), as well as the applicable laws of the Republic of Latvia and the European Union.

5.2. The data controller has the right to make changes or additions to the Privacy Policy at any time and without prior notice. Amendments take effect upon their publication on the website livlycosmetics.com